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Optocentro Wins the Best Store Innovation Award 2026 – MIDO
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Optocentro Wins the Best Store Innovation Award 2026 – MIDO

Optocentro was honored with the Best Store Innovation Award 2026, presented by MIDO – Milano Eyewear Show, one of the most prestigious international events in the optical and eye care industry.

 
MIDO (International Exhibition of Optics, Optometry, and Ophthalmology) is the world’s leading trade show in the field, bringing together the industry’s most prominent professionals, brands, and experts annually in Milan. This award recognizes store concepts that stand out for their innovation, uniqueness, customer experience, technological integration, and forward-thinking approach.

The Best Store Innovation Award recognizes projects that redefine how eye care is presented to the public, highlighting the combination of science, technology, design, sustainability, and excellence in customer service—principles that are at the heart of Optocentro’s mission.

The award ceremony took place in Milan on February 1, 2026, marking a moment of significant international recognition for Optocentro.

This award underscores Optocentro’s ongoing commitment to innovation, clinical quality, and creating unique experiences, always with a focus on the visual health and well-being of its customers.

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